The Every Newborn action plan was developed in response to country demand. It sets out a clear vision of how to improve newborn health and prevent stillbirths by 2035. The plan builds on the United Nations Secretary General’s Global Strategy for Women’s and Children’s Health and the Every Woman Every Child movement by supporting government leadership and providing guidance on how to strengthen newborn health components in existing health sector plans and strategies, especially those that relate to reproductive, maternal and child health. Every Newborn calls upon all stakeholders to take specific actions to improve access to, and quality of, health care for women and newborns within the continuum of care.